As a part of its pre-festival business planning, Amazon India has revealed a massive hike in the commission for more than 50000+ creators associated with its influencer marketing program. The new payment plan aims at increasing revenue for ‘‘active’’ watermark endorsers for fashion, beauty home, and toys & games categories by 1.5X to 2X of the standard commission fee.
For example, commissions by the brands of fashion and luggage will rise from 5 to 9%, of the sportsmeets- from 2.5 to 7.5%. Also, Amazon will launch ‘target-linked incentives’ ranging from 10% to 15% based on revenue of influencers.
”What Amazon is attempting to do is to empower sellers,” said Zahid Khan, the director of shopping initiatives at Amazon for India and emerging markets. The launched comes at the time just before the Great Indian Festival sale commencing on September 27th, with prime subscribers having the benefit of accessing the sale earlier.
As the competition heats up against Flipkart in the Indian e-commerce space Amazon also is strengthening it supply chain network; the company recently set up new fulfillment centres in Delhi NCR, Guwahati and Patna. Moreover, to support sellers and creators during this vital sales period, the company cut the selling costs for merchants by 3% to 12% of numerous product categories.
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