In today’s world, where businesses are constantly tested by rapid technological change, environmental urgency, and shifting societal expectations, the real challenge is not just keeping up; it’s leading responsibly. Many educational institutions still grapple with how to prepare students for this evolving landscape, often caught between theory and the realities of the modern world. 

That’s where Fernanda Arreola steps in. 

A Professor and Researcher in the fields of strategy, innovation, and entrepreneurship, Fernanda has made it her mission to bridge this gap. At ESSCA School of Management, where she leads entrepreneurial programs, she brings together academic excellence and real-world relevance to shape the leaders of tomorrow.