Ignacio Bonasa: Uniting Leaders Through Shared Vision
Transforming Influence into Collaboration Across Ibero-America!
Many people feel politics is distant, full of noise, and disconnected from the lives it is meant to serve. Ignacio Bonasa knows this feeling well. Early in his career, he saw that traditional models of power often missed the human side — the values, the culture, and the creativity that make leadership meaningful. This realization shaped his journey and ultimately led him to create something different.
With a PhD in Leadership and Organizational Transformation, Bonasa founded the Latin American Leaders Parliament to transform the way leaders interact and influence society. His vision gathers voices from across Ibero-America, inviting collaboration beyond ideology, borders, or traditional hierarchies. Every discussion and initiative emphasizes authenticity, education, and the power of inspiration.
For Bonasa, influence emerges from connection. Leadership grows through understanding communities, respecting cultures, and fostering dialogue that sparks real action. He has built an ecosystem where knowledge meets empathy, ideas move freely, and partnerships create meaningful impact.
Through the Parliament, Bonasa encourages leaders to bring their full selves into conversations, creating an environment where growth and innovation flow naturally. Every initiative he undertakes focuses on cultivating responsibility toward others and driving collective progress.
He extends an invitation to those who wish to be part of a regenerative movement where creativity, ethics, and human commitment guide decisions. Bonasa’s journey demonstrates that leadership reaches its highest potential when it serves people, inspires change, and nurtures trust.
This approach reshapes influence, offering a model where leaders act with integrity and vision. Ignacio Bonasa shows that leadership becomes powerful when it connects with the human side — creating a space where ideas transform into action and shared values turn into lasting progress.
The Latin American Leaders Parliament
Latin America has many talented leaders across different sectors, yet few platforms allow them to connect around shared ethical and civic principles. The Latin American Leaders Parliament was created to fill this gap.
Ignacio explains that the Parliament is an ethical and civic platform bringing together leaders from all sectors with a common purpose: to humanize leadership in the region. What distinguishes it is its soul. It seeks transformational power rather than political power. The Parliament does not impose agendas; it builds bridges, fostering dialogue and collaboration.
A Lobby with a Soul
While most lobbies focus on influence through power, Ignacio envisioned a platform where impact arises from authenticity and shared values. He defines it as a lobby with a soul, because its focus lies in influence rooted in values. The aim is to inspire through authenticity rather than convince through fear.
This lobby does not buy votes or wills; it generates meaning, builds community, and fosters commitment. It functions as a space of ideas, emotions, and purposeful action.
The Turning Point
Leaders often face isolation despite their influence. For years, Ignacio observed that many valuable leaders operated alone, each confronting challenges in solitude. The Parliament emerged as a platform to ensure that these leaders could experience a sense of togetherness. It was created to enable a collective vision, guiding them toward a future where humanity stands at the center of decision-making and action.
Leaders Who Can Join
The Parliament seeks individuals committed to serving the common good, regardless of their professional background or ideology. Ignacio explains that social, business, educational, and cultural leaders — people devoted to ethical transformation — can join the Parliament.
He notes that ideology or profession does not matter; what matters is coherence, a vocation to serve, and a genuine desire to ethically transform one’s environment.
Practical Benefits for Members
Leaders join platforms expecting tangible benefits. Ignacio highlights that the Parliament offers its members networking, visibility, a sense of belonging, and practical tools. It creates spaces for dialogue, collaborative projects, strategic alliances, and public recognition.
Above all, it provides an environment where members can return to being themselves — free from masks or marketing.
Structure in Practice
A clear structure ensures that large collaborative platforms remain effective. Ignacio emphasizes that the Parliament has thematic and regional vice presidencies, an ethical Executive Council, and commissions such as Wellbeing, Education, Peace, Culture, and Human-Centered Technology. All of this operates under a collaborative governance model that blends institutional rigor with creative soul.
The Role of Education
Education is central to lasting societal change. Ignacio emphasizes that education is not a tool but the heart of sustainable transformation.
This principle is reflected in initiatives such as the Latin American Education Forum, editorial projects, university alliances, and experiential methodologies like Learning Through Art.
Current Initiatives
To demonstrate its mission through action, the Parliament actively develops multiple initiatives, including the Parliament’s Intelligence Center featuring humanized AI, the Parliament Journal, the Labor Wellbeing Forum, the Chair of Soulful Organizations, and the creation of Ethical Leadership Awards — all projects that are currently taking shape.
Facing Challenges
Ethical platforms often face skepticism. Ignacio identifies breaking through distrust as the Parliament’s greatest challenge. Many people believe that all lobbies are corrupt. The Parliament demonstrates through action that influence can serve the common good, and that leaders can act with soul without losing effectiveness.
How Leaders Join
Joining the Parliament requires commitment. Leaders can become members through application or invitation. Ignacio emphasizes that the Parliament seeks individuals who will contribute, inspire, and actively commit to its causes. The platform is designed for protagonists rather than spectators.
Non-Negotiable Values
Values define the Parliament’s foundation. Ignacio stresses the importance of integrity, respect, inclusion, dialogue, empathy, long-term vision, and coherence as non-negotiable principles. The Parliament emphasizes living by these values, training, supporting, and challenging its members to embody what they advocate.
Connection with Liderarte
The Parliament builds upon prior experimentation. Ignacio explains that Liderarte acted as the laboratory, and the Parliament now serves as the loudspeaker. Practices tested in companies, universities, and soulful projects feed into a broader ecosystem.
Liderarte sows the micro; the Parliament articulates the macro.
Five-Year Vision
Looking ahead, Ignacio envisions the Parliament as a global benchmark for ethical and regenerative leadership. He aims to build a community capable of transforming narratives, public policies, educational models, and business practices — inspiring other continents with the example of a lobby with a soul.
Most Moving Moments
Moments of emotional resonance validate the Parliament’s mission. Ignacio recalls that the most moving experiences have been witnessing people from twenty countries brought to tears while sharing their collective purpose. These moments signal that something necessary and transformative is taking shape.
Message to Aspiring Leaders
For those considering participation, Ignacio encourages decisive action. He stresses that the Parliament is designed for leaders with heart — a platform for those who choose to lead with soul and dream of transforming the world from a deeply human perspective.
Inspiration Behind the Parliament
The Parliament arose during turbulent global times. Ignacio notes that pain, disillusionment, and the urgent need for new models inspired its creation. Projects such as RESETÉATE revealed a widespread hunger for meaning.
The Parliament became a response to that emotional need, offering a space for purpose-driven leadership.
Personal Transformation
Through this process, Ignacio experienced his own evolution. He transitioned from a CEO focused on results to a soul architect focused on impact. He reconnected with his values — and now leads from authenticity and purpose rather than from performance metrics alone.
Measuring Impact
Impact extends beyond statistics. Ignacio observes that the Parliament measures success not in numbers, but in tears, reunions, and awakenings. When members say, “You gave me back my purpose,” it confirms that the platform is achieving its intended effect.
Meaning for Latin America’s Future
The Parliament represents hope for the region’s future. It fosters a leadership ecosystem where talent, ethics, emotion, and innovation coexist — enabling progress that is both sustainable and human-centered.
Influencing Public Discourse
The Parliament introduces a new narrative about power and leadership. Ignacio explains that it shows how power can heal, connect, and elevate — proving that ethical leadership is not only effective but transformative.
Global Reach
Although rooted in Latin America, the Parliament’s influence extends internationally. Connections with Europe and the Middle East illustrate that ethical leadership resonates across borders, reflecting a truly universal vision.
The Role of Art
Art plays a crucial role in fostering emotion and transformation. Ignacio emphasizes that methodologies such as Learning Through Art allow participants to connect deeply with their inner values, creating pathways for leadership development grounded in emotional intelligence.
Avoiding Bureaucracy
To maintain vitality, the Parliament embraces agile and creative practices. Meetings often take place in nature, theaters, and museums rather than offices, cultivating innovation through presence and experience.
Relationship with Academia
Collaboration with universities strengthens the Parliament’s mission. Ignacio notes that research, doctoral programs, and initiatives in Soulful Leadership bridge science and heart-centered practice, merging knowledge with human values.
Legacy of the Parliament
Ignacio hopes to leave a lasting impact: a generation of leaders who understand that changing the world begins in hearts.
This legacy carries a name: Dale la Vuelta a la Tortilla.
In times of polarization, apathy, and dehumanization, the Latin American Leaders Parliament rises as a beacon of hope. Its promise is not utopia but an invitation — to return to the true essence of leadership: to serve, to inspire, to transform.
In the words of Ignacio Bonasa:
“It’s not about holding a position — it’s about making a commitment to history, to people, and to oneself.”
If you too feel that the time has come to do things differently — this is your place.
JOIN THE LOBBY WITH A SOUL
