Meta, the parent company of WhatsApp, has reported a significant surge in revenue from WhatsApp Business in India, with figures doubling over the past year. This growth underscores India’s pivotal role as a major market for WhatsApp, not only due to its vast user base but also because of its impressive messaging volume.

Meta has responded to this expansion by launching a number of additional features designed specifically for Indian small enterprises. One of these enhancements is the availability of the Meta Verified badge for all qualified small businesses employing the WhatsApp Business app. With the help of premium features designed to increase online visibility and customer engagement, as well as protection against impersonation, this badge offers improved security and support.

The company has also highlighted the success of its previous initiatives. Since the global ‘Conversation’ event held in Mumbai last year, WhatsApp has seen substantial growth. The introduction of features like Payments and Flows has led to increased adoption among businesses. Notably, there has been a marked rise in transactions and Click-to-WhatsApp (CTWA) revenue, both of which have doubled over the past year.

Although Meta does not disclose specific revenue figures by geography or platform, WhatsApp’s user base in India is among the largest globally, with over 500 million users. The growth in revenue from Click-to-WhatsApp reflects the increasing effectiveness of integrating business interactions across Facebook, Instagram, and WhatsApp.

The recent developments and feature enhancements reflect Meta’s strategic focus on expanding its offerings for small businesses and enhancing user engagement, solidifying India’s position as a crucial market for WhatsApp’s business growth.