Exploring how global companies can enter and thrive in Russia by understanding culture, strategy, and local business dynamics!
Everyone has a moment when they first imagine their future, standing on the edge of possibility, feeling both excited and unsure. For Oksana Evdokimova, that moment came during her university years in Moscow. She studied International Economic Relations, learning English and German, while Russia was opening its doors to the world. Foreign companies were coming in, and the country felt full of opportunities waiting to be explored.
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